Brand book - BEloved
The logo creation process was an opportunity to express the brand's personality and distinctive character through custom design. The choice to use custom lettering allowed for a unique and memorable logo perfectly tailored to the brand's needs and values. Cutting the bottom left ends of the letters "B" and "E" added a distinctive element to the logo, creating a sense of movement and dynamism. This feature not only emphasizes the brand's individuality but also represents the idea of coming out and showing one's authenticity. The decision to adopt a minimal and elegant identity reflects the brand's discreet approach to its audience, while also conveying professionalism and sophistication.
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