🧪 Something I’ve learned after two decades of directing and producing — Great video production is a result of spontaneous creativity, but that only works if it’s flanked by rock solid systems, processes, roles, and responsibilities.
Creativity in production is nothing without an end-to-end mapped out process.
For anyone just starting out in video prod, know this: Lean into your creativity but *always* go back to your process.
5/10/2024, 9:03:26 PM